This original recipe was almost lost forever, as Diemer forgot to write it down and spent months attempting to recreate his first concoction! Because the only coloring on hand at the factory was pink, that became the new product’s color, which set the stage for this type of gum from that point forward! This new sensation hit the market and became instantly popular, with Fleer selling 1.5 million dollars of product in the first year. I was about 6 or 7 years old and my older sister and I were riding in our Grandfather's car on the way home from the store.Dubble Bubble was created in 1928 by accident after Walter Diemer, an accountant at the Fleer Chewing Gum Company, came up with an innovative recipe that produced a gum which proved to be less sticky, easier to chew and more capable of producing bubbles than previous formulations. This image has become synonymous with the Dubble Bubble brand and is instantly recognizable to millions of consumers around the world.īelow is a magazine ad from 1954. The brand is also known for its iconic packaging, which features a cartoon image of a boy blowing a bubble with the slogan "BLOWING BUBBLES SINCE 1928" written underneath. ![]() In addition to its classic pink bubble gum, the brand now offers a wide range of flavors and varieties, including sugar-free and sour flavors. Today, Dubble Bubble is one of the most popular bubble gum brands in the world, and it is sold in more than 50 countries around the globe. In the years that followed, the brand continued to grow and expand, with new flavors and formulations being introduced on a regular basis. He called the new gum "Dubble Bubble" and it quickly became a hit with consumers.ĭuring World War II, Dubble Bubble became even more popular, as it was included in soldiers' rations as a morale-boosting treat. Diemer was experimenting with different gum recipes when he stumbled upon a formula that was stretchier and more flexible than other gums on the market. The Dubble Bubble brand was created by Walter Diemer, an accountant for the Fleer Chewing Gum Company. The gum is known for its distinctive pink color and its classic bubble gum flavor, which is a blend of vanilla and fruity flavors. ![]() ![]() ![]() Dubble Bubble is a brand of chewing gum that was first introduced in the United States in 1928.
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